Free Download Four Steps Epiphany Steve Blank Book. Free Download Four Steps Epiphany Steve Blank Book The Four Steps To The Epiphany is writen by Steve Blank in English language. Release on 2013-07-17, this. Steve Blank – 4 Steps to Epiphany. “Get out of the building”. • Eric Reis – The Lean Startup. – MVP (Minimal Viable Product). – Feedback Loop.
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I finished reading ’s a couple of weeks ago and I’ve been meaning to write a post about it since then. Obrazec pisma pretenzii dolzhniku ukraine. I read a fair number of business books and I blog about a few of the best of them (e.g. Taleb’s, Cohen’s, Perez’s ) but as far as the readers of this blog go this book probably tops the lot for relevance and utility. Put simply it is a great manual for startups, and if you are an entrepreneur, work at a startup, invest in startups, or even work with startups this book will help you to understand your work better and do a better job. Blank’s thinking has inspired many an entrepreneur (indeed the book was recommended to me by one – of ) and you regularly see references to his concepts in blog posts from people talking about their startups. Perhaps the two most commonly referenced are his customer development methodology which stresses the importance of getting out to customers very early in the life of a company/product, and his concept of product-market fit which helps establish the point when a product is ready to go mainstream and really scale. You might be wondering by now what the four steps are, well wonder no more: • Customer discovery • Customer validation • Customer creation • Company building Blank’s has structured the book as a step through guide to executing on each of these stages.
As with all business books the trick is to look for the best and most relevant bits to your situation and discard the rest. What I particularly like about this one is that there are lots of different ideas and most of them are both good and widely applicable. To pick one small example I enjoyed his advice on how to test whether a potential customer will buy your product and at what price; first ask if they would take it if it were free, if they say ‘yes’ you next ask if they would pay $1m for it, to which people will often answer no, but I would pay $XXX – bingo.
That said, the real value of this book is in the framework Blank’s offers for knowing your customers and what they want – something it is hard to get too much of, but sometimes easy to forget to do in a startup, particularly for entrepreneurs who are yet to develop great networks.
No notes for slide• • • HiPPO = Highest Paid Person in the Organization “ In God we trust, all others bring data.” – W Edwards Deming • This is the core of lean startups. The entire goal of what you’re doing is to work through this loop as fast as possible or as Eric Ries says “Minimize the Total Time through this Loop” You start with learn. The more you can discover from the customer before building *anything* the better. This comes from talking to the customer, using landing pages and other communication directly with the customer. Then once some ideas crystallize as you match patterns across all your customer interactions (online and offline), you can build your MVP.
You then measure the results of your MVP, and feed it back into your next round of learning. This learning leads to adding improvements and tweaks to your MVP and thus completing the loop. Again, you want to move through this cycle as fast as you can; that’s the Core of Lean. • This is the complete process for a Lean Startup. The first step is Customer Discovery which is all about iterating around customer problems.
The next step, Customer Validation, which I’ll also talk about. The last two steps, Company Creation and Company Building won’t be covered as that’s really more conventional, MBA-Style scaling of a validated business. The true goal of lean is to take some of the mystery out of getting to the stage where you have Product-Market fit and can scale. • The core question of the first stage is verifying you’re solving a problem for a customer. You’re laying out what you think the Customer, Problem and Solution are and then testing it in the wild talking to customers. You exit this cycle when you feel you have a customer determined that wants the product as you’ve mapped it out.